Demand and supply are intrinsically connected. It is but natural that the effective management of Demand will obviously have its positive effects on the Supply Chain Management.
Data is important. Nobody has a second opinion about that. However, in this dynamically changing world, using that data as soon as it is generated will make all the difference. For example, a shipping company can be hugely benefited if it has the system to analyze weather data every hour. It can optimize the fuel consumption of its ship and ensure the choice of optimal routes. The efficiency of data analytics today depends largely on how fast it is analyzed. This is the gist of Real-Time Analytics. With Real-Time Interactive Insights, an organization remains always prepared for any issue and can detect and solve it faster than its peers.